The Importance of Using Video for Your Business, Explained!
We’re in a time in which not using video content for businesses is almost a sin. Given that video is basically everywhere, not creating a video for your business means that you’ll be left behind.
But why is that? Why is it that video wins over text every time? What are the advantages of implementing video content in a brand’s marketing strategy? If you still have some doubts, worry no more– let’s talk about the importance of using video for your business.
If the battle is video vs. text, video wins every time!
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Did you know that video content gets processed by our brains 50,000 times faster than text? This is why there’s no surprise that consumers prefer to watch an explainer video about a company instead of reading about it.
And this is because humans tend to avoid tasks that lead to a high level of cognitive strain, which is no surprise for those of us that procrastinate too much (and let’s be honest, we all do!). This is why we choose tasks depending on how easy they are to process.
So, if you want your message to get through to your audience, the best thing you can do is to use video to communicate it.
Just by including them on your website, videos will improve your SEO
Search engine optimization doesn’t work by magic — it requires you to understand the search engines’ logic. For example, if your goal is to appear higher in search engines like Google, you should keep an eye on the time your audience spends on your website.
Why? Because this is something that search engines take very seriously — when your audience spends a considerable amount of time on your website, it means that it’s useful and relevant to them. Search engines will take it as a good sign and it’ll boost your rankings.
But it all depends on the type of content that you’re using. When you have video content, for example, people tend to spend more time on your website, watching those videos.
Because videos are engaging and they show a lot of information in a way that’s easy to process, people love them! They’ll definitely play every video that gets in their way — so, if you’re smart, you’ll use video content in key parts of your website, like your landing page.
In fact, you’re 53 times more likely to show up first on Google if you have a video embedded in your site. This will surely send positive signals to those search engines!
You get to rank high in the second largest search engine!
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