How to Incorporate Video into Your Marketing And Avoid Overwhelm

In today's digital age, internal communication messages start and end with video.

With so many channels and platforms, ensuring your message is accurately received is critically important.  When it comes to communicating with your employees, employee surveys confirm that when workers watch videos, they‚Äôre likely to retain 95 percent of the intended message. Compared to a 10 percent retention rate with printed text.

With that in mind, I would like to share five types of videos you should consider using for internal communications.

1. Mission and Vision Videos

Your organization's unique voice, vision, and mission are key aspects of your identity and must be properly communicated to your employees. Especially during hiring periods and onboarding new employees, communicating your vision and mission via video can be a powerful and memorable means to boost employee buy-ins versus a pamphlet or employee handbook.

Utilizing video to capture your organization's culture can help new and current employees invest in an organization’s long-term growth.

2. Training and Safety Videos

Training and safety videos should be a part of your internal communications plans, but that doesn’t mean they can’t be captivating.

Approach training and safety instructional videos with the modern viewer in mind. Don‚Äôt be afraid to experiment with different styles, including: 

• Animation, which can add longevity and a new layer of creativity.
• Use humor and strong scriptwriting to make for a more entertaining experience.
• Create action and a narrative.

Training videos are in place to ensure that tasks are carried out correctly and to create a safe working environment for every employee. 

Ensure your internal communications do not suffer from complacency.

3. How-To Videos and Walk Through Videos

Consider standard operating procedures, employee task checklists, or guides to use specific computer software or programs. Many times, these resources are included in packets or as database text. I believe they’re better served in the video.

Videos that offer on-screen walk-throughs or step-by-step guides are much more helpful because they visually demonstrate and teach employees. 

This type of effort creates efficiency because an employee can seek this information out and learn it on their own without taking the time of a manager or co-worker.

4. Peer-to-Peer Videos

Sometimes, the intended tone of emails and texts can be misread and misunderstood, leading to confusion, tension, and a lack of cohesiveness.

For organizations where employees of different departments might not be in the exact location, peer-to-peer videos and live-stream events allow for direct communication.

Allowing communication to happen in real time creates a more direct sense of connection and community.

5. Video Updates and Announcements

Finally, video can be an excellent means of providing company updates and big announcements to a large audience. Consider replacing internal company newsletters, memos, and email chains with: 

• Quarterly Leadership updates. 
• Video event announcements or highlights
• Live Stream meetings 

Internal communications should go well-beyond basic memos and e-mails that copy everyone on staff.

Think bigger for your internal communications and how much of those previously inefficient platforms can be reinvigorated by video and live streaming.

No matter your industry, even a slight uptick in utilizing videos regularly can boost your employee retention and create an environment where regular internal communications are effective and entertaining.

Our mission at On-site studios is to provide an excellent On-Site Experience for our clients through innovative technology and collaborative, remote video production services.

There is no doubt that video continues to be a leading strategy for effective internal and external communication. 

It should be a priority for your organization to make video a permanent fixture in your internal communications plans.

Please connect with us so you can discover the possibilities of an On-Site Studio Studios Suite.